Sporty & Rich Shanghai Pop-Up
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Sporty & Rich Shanghai Pop-Up ···
Sporty & Rich is a lifestyle brand dedicated to health, fitness, and contemporary design, appealing to a young, trend-conscious audience that values both style and well-being.
We successfully facilitated the launch of Sporty & Rich's pop-up store in Shanghai from the ground up. Our comprehensive involvement included site selection, negotiating with the mall, managing local sales operations, and executing targeted marketing strategies.
Area 1: Retail Activation & On-site Execution
We developed creative promotional content that captured the dynamic spirit of Sporty & Rich and managed all aspects of on-site retail. Our work ensured that the physical activation environment was engaging, well-designed, and fully aligned with the brand’s vision.
Area 2: Digital Marketing & Social Media Promotion
We executed a targeted digital campaign, integrating social media promotions with strategic KOL collaborations. This approach amplified the brand’s presence, extended its reach, and reinforced the overall market impact of the activation.
