Arc'Teryx ReBird

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Arc'Teryx ReBird ···

For the debut launch of the Arc'teryx ReBird series in the Chinese market, we executed a fully integrated activation. Our comprehensive solution encompassed content creation, material production, media promotion, retail guidance, KOL seeding, and professional photography. This approach ensured that the product launch resonated with local consumers while establishing a robust market presence.

Area 1: Project Coordination & Management

We managed all project communications, planning, and execution, coordinating efforts across multiple channels to ensure a seamless product launch in the Chinese market.

Area 2: Content Production & Material Creation

We developed creative concepts and produced high-quality promotional materials, including videos and photographs that captured the innovative features of the ReBird series. Our creative work was carefully aligned with Arc'teryx's brand identity to effectively engage the target audience.

Area 3: Media Promotion & Sales Integration

We executed a strategic media promotion campaign that integrated digital advertising with retail guidance. By coordinating KOL seeding and community engagement, we enhanced product visibility and established a direct connection between digital promotions and in-store experiences, optimizing market penetration and conversion.

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